| News From the Advertising Industry
The New York Times, May 20, 2013 Monday
Accounts ¶American Frozen Food Institute, McLean, Va., named three agencies owned by the Interpublic Group of Companies to create a national consumer campaign for the newly formed Frozen Food Roundtable, composed of companies that include ConAgra Foods, General Mills, H.J. Heinz, Kellogg, Nestlé USA and Pinnacle Foods. Spending was estimated at $50 million. The agencies are McCann Erickson Worldwide, for advertising aimed at the general market; Casanova Pendrill, for advertising aimed at...